We’re pleased to have Sammy Aki—The Groom Style Consultant with us for our live @FSBridal #LuxBride chat on Wednesday, July 25, at 12:30 pm GMT. Sammy has over 10 years of experience in luxury menswear working with brands like Harvey Nichols, Harrods, Reiss, Kilgour Savile Row and CHUCS. Celebrity clientele from the art, film and music world look to her for the latest in unique men’s fashions. Today, she shares her tips for ensuring the groom looks and feels his best on his wedding day.

Tip 1: Make time for grooming

Let’s face it—your beautiful bride has definitely scheduled a manicure for the big day. Most likely, she has also lined up a whole team of beauty experts for herself and her bridesmaids. Why not go into your wedding day feeling and looking immaculate by beginning with a wet shave and trim? In addition to looking suave, this is your chance to catch a moment’s calm before the day’s festivities.

Tip 2: Don’t forget your best man

One duty you cannot relinquish or delegate is the offering of gifts. Exceed expectations
by giving your best man a gift he will use and continue to value. Alice Made This has a collection of limited edition cufflinks inspired by the raw materials and aesthetic used in the engineering and aerospace industries. These are beautifully crafted pieces from hard-wearing metals that will last a lifetime.

Tip 3: Tailor your look

There’s a good chance that your bride has been dreaming of her gown for as long as she can remember. While you may not have given your suit quite as much thought, I know you’ve considered how you would look in the ultimate suit. No one can show you the finer details like a tailor. However, if time is a big deciding factor, the ready-to-wear offering in tailoring is extensive. Remember, never compromise on the quality of your suit. Unlike the bride with her gown, you will likely wear your suit again and again. If you’re looking for a timeless suit, Hardy Amies, The Home of British Couture, continues to be an inspiring brand with a strong heritage. I’m especially fond of the SS13 collection.

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