Au naturel never looked better. No wonder celebrities like Alicia Keyes, Emmy Rossum and Olivia Wilde have been spotted in Diamond in the Rough designs. What really makes these stones stand out is their unique colour and shape, both of which stem from of a simplified beauty routine that veers from the cut and polish treatments of traditional diamonds. Instead, these low-maintenance gems remain untouched to flaunt their one-of-a-kind natural beauty. And with colour combinations like rose gold against rich cognac, they’re even more exquisite. How can we resist?