Four Seasons Hotels and Resorts

Family Travel Trends in 2014

Creative kids’ programmes and the best destinations for family travel—here’s how to make the most of your next vacation.

Jan 9, 2014
Family travel trends: A family horseback riding in Hampshire, England
Destinations across the globe are creating new kids’ programmes geared towards cultural discovery.
Photography courtesy Four Seasons Hotels and Resorts

For luxury family travellers, no place is too far-flung if the payback is a truly memorable, original experience, which is a good thing because 2014 is all about discovery. What else is in store for family travel this year? Have Family Will Travel rounded up the destinations and trends that will define your next getaway. Here are the highlights.

Destinations to discover

  • Africa: Safaris used to be reserved for teenagers and their parents. Not so anymore. Wildlife adventures are now optimized for school-age kids. Case in point: located within Serengeti National Park, Tanzania’s Four Seasons Safari Lodge Serengeti, which offers family-friendly safaris. Coming soon to South Africa: Four Seasons Hotel Westcliff Johannesburg.
  • The Middle East: Dubai, Doha, Oman and Israel are bubbling up as family destinations, and they’re increasingly easier to reach thanks to the emergence of U.S. routes from Emirates, Qatar and Etihad airlines.
  • South America: The 2014 FIFA World Cup and the 2016 Summer Olympics have the world’s attention on the Southern Hemisphere. Families who want to pair multi-sport adventures with cultural immersion are heading that way in droves.
  • China: We’re fascinated with China’s explosive growth, and families want to be in the heart of the action. From exploring the Forbidden City to climbing the Great Wall to visiting pandas in Chengdu, the list of kid-friendly possibilities is long, and Four Seasons has hotels and resorts near many tourist hot spots.

Trends in family travel

  • Extended vacations: Taking all-family travel sabbaticals used to be the exception. While it’s not mainstream yet, more parents are putting their day jobs on hold for extended travel—for a few months or a few years.
  • Educating while entertaining: Structured learning through travel has long been an adult concept. What’s new: kids’ club programming increasingly geared to teaching invaluable lessons about people, places and conservation, all disguised as fun.
  • Multigenerational travel: Grandparents are planning trips and joining their adult children and grandchildren for multigenerational getaways. And these aren’t your average summer beach vacations. Destinations around the world offer something for every age range.


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