Four Seasons Hotels and Resorts

Florence: Ferrari Luxe Artisans and Year-Round Opera

Four Seasons showcases Florence in whole new ways—from a visit to the Ferrari car plant and a first-ever shopping guide of luxury artisans to the city’s new year-round opera programme.

Jan 11, 2012
Teatro del Maggio Musicale Fiorentino in Florence
Four Seasons Hotel Firenze is a founding member of the city's new opera house, Teatro del Maggio Musicale Fiorentino.
Photography courtesy Four Seasons Hotels and Resorts

It’s rare to hear about new attractions in the historic city of Florence. But with the imminent opening of a brand-new opera house and other new opportunities, there’s plenty of motivation to visit Italy’s Renaissance capital.

Just a 15-minute walk from the Duomo, Four Seasons Hotel Firenze is a work of art in itself—composed of two original Renaissance palazzi framing a centuries-old private garden. Relax with Santa Maria Novella spa treatments in a sanctuary hidden in the garden. And dine at Il Palagio—just awarded its first Michelin star for the exceptional Italian cuisine of Executive Chef Vito Mollica.

With Four Seasons experts to assist you, the artistic treasures of Florence and the hill towns of Tuscany are all at your fingertips.

Enjoy VIP Access at the Ferrari Factory

For fans of Italian sports cars, Four Seasons offers an exclusive opportunity to visit the Ferrari Museum in Maranello – just 90 minutes from Florence. Founded by race car driver Enzo Ferrari in 1929, the company continues to be a leader in Formula One racing, while also creating luxury street-legal vehicles.

In this Four Seasons VIP experience, you’ll be personally welcomed and given a tour of the Museo Ferrari, introducing the company’s history and philosophy and displaying several showpiece model cars. Then Four Seasons guests may visit part of the factory itself – depending on availability. This may be just the inspiration you need to acquire a Ferrari of your own!

The day continues with lunch in an “acetaia” – a Balsamic vinegar factory – on your way back to Firenze.

Discover the Luxury Artisans of Florence

Gucci, Prada, Dolce & Gabbana . . . all the major Italian designer retailers can be found here in Florence. Although they can also be found elsewhere in the world, Florence is where many of these luxury brands have their goods hand-made by skilled craftspeople, taking advantage of the city’s depth of artistry and expertise.

With so much skill in the city, Florence offers a realm of hidden artisan boutiques. This niche shopping experience is available only in Florence, amid merchandise that soars to the heights of luxury.

These shops combine Old World craftsmanship and the most modern, fashionable design, including the flexibility to custom-tailor items to your own individual specifications.

To share this one-of-a-kind retail experience, Four Seasons has created the first-ever luxury shopping guide to profile the city’s artisan boutiques and niche retailers. Many of the shops are located in areas of Florence rarely visited by tourists, such as the Oltrarno neighbourhood, beyond the Palazzo Pitti.

Featured are 15 high-end artisans—specialists in hand-made leather goods, shoes, handbags, jewellery, glass art, home décor, pottery, silk, couture and cosmetics.

This exclusive guide will be released only upon booking or arrival. Very user-friendly, it can be helpful for exploring on your own. But for the ultimate Florentine shopping day, Four Seasons offers an exclusive package providing a multilingual guide who will personally escort you to the shops and introduce you to the owners. You’ll feel like a true insider!

Experience the New Year-Round Opera Programme

Italy is famous for opera, so be sure to enjoy a performance during your visit whenever it is; In celebration of the upcoming opera house, the opera programme is running the whole year round.

While its inauguration took place on December 21, 2011, the new Teatro del Maggio Musicale Fiorentino will fully open its doors in late 2012. The 2,000-seat facility is distinguished by a bold contemporary design, featuring one of the city’s largest piazzas and a signature tower, lit by night, that will become a new symbol of Florence.  Four Seasons Hotel Firenze is a founding member of the new opera house.

In the meantime, the new year-round performances—several under the direction of maestro Zubin Mehta—are taking place in the existing opera house.

For an exclusive Four Seasons experience, an Opera Connoisseur on staff at the company will come to the Hotel to meet you and give an introduction to the performance, then escort you to the theatre by private luxury transfer.

You’ll enjoy prime seats, choosing a performance from the season calendar. Your package includes dinner at Four Seasons, before or after the show, savouring the stellar cuisine of Il Palagio.

To help you plan your winter escape to Florence, these exclusive Four Seasons opportunities are available in easy-to-arrange packages.

Or, read more about the European Capitals of Culture.


2 Comments about Florence: Ferrari Luxe Artisans and Year-Round Opera

  1. Stephen Breddy says:

    The latest Four Seasons’ Magazine carries an article on Florence which includes a report on the recently inaugurated opera house. You may be aware that in recent years the Italian State has drastically cut its funding of the Maggio Musicale Fiorentino, leading to programme rescheduling and even cancellations, so I was delighted to read that Four Seasons is a sponsor of the new opera house. However, considering the close relationship which Four Seasons obviously enjoys with the Florence theatre, I was surprised to discover an inaccurate statement in your report: “Italy may be famous for opera, but until recently, Florence has enjoyed just two months of opera each year. Now, in celebration of the upcoming opera house, the opera programme is running the whole year round…” I can assure you that, except for two months in the summer, operas have always been presented throughout the year, as I myself have attended performances at various times. I suspect the mistake may have occurred because of confusion with the prestigious Maggio Musicale Festival, founded as long ago as 1933, which takes over from the regular schedule in May and June and features an enhanced programme of opera, ballet and concerts, performed by leading international artists.

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